| SENIOR VICE PRESIDENT, SALES AND BUSINESS DEVELOPMENT (2/03 - 5/05)
Wannado Entertainment, LLC, Ft. Lauderdale, Florida
Successfully launched new family entertainment concept, Wannado City, America's first children's role playing indoor theme park, opened August '04
Established business strategy based on substantial revenue from client partners.
Developed strategy and executed plans that redefined marketing partnerships creating hands on experiential marketing opportunities for corporations to interact with kids and families in a realistic role playing city.
Generated $6.0 million in client sponsorship revenue pre-open, closing loyalty marketing driven deals with Coca Cola, CNN, Cartoon Network, Apple Computer, Spirit Airlines, Publix, The Miami Herald, State Farm, HCA, Cox Radio, Comcast and Johnny Rockets.
Implemented systems and structure while opening offices and operations in
Ft. Lauderdale, New York and Los Angeles.
Authored the corporate business plan for Wannado Entertainment that created platforms for Wannado Studios, Wannado Publishing, Wannado Consumer Products, Wannado Interactive, Wannado Online, etc.
Created the business plan for expansion of Wannado City to Chicago, NY, Los Angeles and the top ten US markets over the next 7 years.
SENIOR VICE PRESIDENT, SALES AND MARKETING (5/97 - 12/01)
Turner
Broadcasting, Latin America, Miami, Florida
Effectively
built and managed the advertising sales and licensing business
for CNN International, CNN en Español, Cartoon Network, and
TNT networks and Web sites, resulting in consolidated regional
revenue of more than $50 million in 2001.
Active
member of the senior management team that made all decisions
for Turner’s Latin American operations, including full responsibility
for profit and loss.
Wrote
the business plans for and executed the launch of country-specific
feeds for the Cartoon Network and TNT in Brazil, Argentina,
and Mexico, as well as the CNN en Español feed for Mexico.
Opened profitable business operations and advertising sales
offices in Brazil, Argentina, and Mexico.
Successfully
launched Web sites for CNN and the Cartoon Network that operated
with little expense, resulting in breakeven business positions
for the brands.
Developed
a regional sales team that included four direct reports and
a sales staff of more than 50 people.
Collaborated
with the Business Development Group to institute a number
of multi-million-dollar business deals that utilized ad inventory
to increase revenue and strengthen brands.
Served
as Chair of the AOL Time-Warner Latin America Ad Council,
which was responsible for consolidating business decisions
that drove revenue and improved communications throughout
the organization.
Developed
a sponsorship and promotions sales unit that built client-oriented
platforms around both client business and Turner network objectives.
Created
and successfully sold integrated packages with other AOL Time-Warner
units and within Turner Broadcasting platforms, achieving
revenue goals and generated incremental revenues for each
business unit.
Exceeded
revenue objectives and allowed business to expand beyond long-range
goals in each year.
VICE PRESIDENT, ADVERTISING SALES (1/95 - 5/97)
Turner
Broadcasting, International, Los Angeles, California
Opened
the sales office for Turner's international business on the
West Coast.
Built
a sales team to develop business throughout the west.
Negotiated
and wrote significant business agreements with key clients,
including Disney, Warner Brothers, Nike, Microsoft, Intel,
Sprint, Sun, among others.
Exceeded
revenue goals in each year by, growing annual revenue by 100
% plus.
ACCOUNT EXECUTIVE (6/89 - 12/94)
Turner
Broadcasting, CNN Sales, Chicago, Illinois
Successfully
sold CNN and Headline News properties to leading advertising
agencies and clients in Chicago and Minneapolis.
Closed
key business deals with General Mills, Discover Card, 3M,
Honeywell, Century 21, Wrigley, Sears, and other major accounts,
generating $30 million in annual revenue.
ACCOUNT
EXECUTIVE (8/85 - 4/88)
Katz
Communications, Radio Division, Chicago, Illinois
Established
as a top revenue generator, handling key advertising agency
accounts and earning numerous top sales awards.
ACCOUNT
EXECUTIVE (4/84 - 7/85)
Needham
Harper Worldwide, Chicago, Illinois
Managed the Kraft account team for the introduction of new
products.
ACCOUNT
EXECUTIVE (1/82 - 4/84)
Campbell-Mithun, Chicago, Illinois
Managed account teams for Universal Foods, Dow Chemical, and
other major clients.
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